Arkeras
Lopez Island, Washington
Arkeras is a new retail brand centered around an innovative alternative to the traditional hospital gown, both in function and in fashion. Its inspiration came from a period of grief, and the outcome is just as emotionally tied to offering a useful meaningful item that is made ethically, collaboratively, and from sustainable materials. It will be sold in select boutiques and online. Everything about it needed to be high-end.
The team at Maxwell was involved in the brand development, honing in on the elements that make Arkeras unique which started with the elements of nature inspired by where the idea was borne—the verdant San Juan Islands of Washington state—and grounded in its artisanal approach. The resulting media is elegant, empathic, and organic with nods to the PNW.
Experience the luxe offering that is Arkeras.
Maxwell Services Employed: Creative Direction + Content Creation + Brand Development + UX Research
Brand Inspiration
Organic I Textured I Elegant I Artistry
“Mallory, the brains behind Maxwell Creative, will exceed your expectations in creative design and efficiency. Our thoughtful sessions of brand development have led to focused conversations of market research and data collection to better inform our decisions. The evolution of our brand elements has inspired everything from wholesale kits to website design. Mallory continues to accept new challenges, and we couldn’t be happier!”
— Tammera Mason, Founder of Arkeras
Arkeras Video
Since the Arkeras brand is deeply rooted in the San Juan Islands, and also loves to highlight artisans, we created a video that included both of these elements. We partnered with a local poet, Gus Stevens, who wrote a poem to capture some of the emotion we wanted to portray. We worked with composer Tucker MacDonald, to write a custom composition for this video. M Squared Creative filmed and edited this beautiful piece on Lopez Island.
P.S…
Our first web shoot for Arkeras was 100% masterminded, except for one thing: sheep! They are such a part of the magic of Lopez Island, but due to the extra caution around COVID, we’d come up empty on the sheep front. When I called the Edenwild Inn to inquire about a detail related to our room, the owner apologized for the noise in the background, letting me know he was in the midst of taking care of his sheep. I immediately asked if said sheep were available for our photo and film shoot. He said yes! And we joyfully spent the next morning chasing and feeding his flock, capturing their distinctive bleats and furry faces for the website!