The Turn

Raft Island, Washington

Yohanan was at a crossroads in his career when he approached me about designing a website to support his new venture, The Turn. A change management leader with a passion for travel (he’s visited over 75 countries!), he was ready to take the same turn in his own life that he helps others make.

With a road trip vibe in mind, we chose a content path that would appeal to his customer base of masculine forward-motion thinkers and doers. A mix of stock and bespoke photography provided the groundwork for the theme. The copy aimed to play with the transportation imagery while highlighting the founder’s natural and swift ability to lead and guide with heart.

I encouraged him to curate a playlist and some travel advice to, in part, share his vast travel knowledge but also to deepen the sense of transportive change on offer. Data points were used graphically to further speak to the man at the center of it all. Peek into our process below, or jump ahead to see how it all came together.

Maxwell Services Employed: Brand Identity Consulting + Web Design & Development + Content Creation