Congratulations on embarking on the initial stride towards crafting a captivating brand or revitalizing an existing one you've been diligently cultivating. The following are the four pivotal stages comprising this transformative process.

Step 1: Exploration

For this first step, you will be responding to approximately 20 inquiries pertaining to colors, shapes, and various visual elements that capture your brand's essence.

Step 2: Definition

In this step, you’ll answer questions about the general nature of your business, who you serve, and where you’d like to take it.

Step 3: Creation

Once you’ve completed the first two steps, the Maxwell team gets started on working some branding magic. We’ll be working on a mood board, and two logo concepts for you to select from.

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Step 4: Launch!

By this point, you’ll have selected the route you’d like to go with your logo, and you can share it with the world!