Arkeras
Lopez Island, Washington
Arkeras is a new retail brand centered around an innovative alternative to the traditional hospital gown, both in function and in fashion. Its inspiration came from a period of grief, and the outcome is just as emotionally tied to offering a useful meaningful item that is made ethically, collaboratively, and from sustainable materials. It will be sold in select boutiques and online. Everything about it needed to be high-end.
The team at Maxwell was involved in the brand development, honing in on the elements that make Arkeras unique which started with the elements of nature inspired by where the idea was borne—the verdant San Juan Islands of Washington state—and grounded in its artisanal approach. The resulting media is elegant, empathic, and organic with nods to the PNW.
Experience the luxe offering that is Arkeras.
Services Provided: Creative Direction + Content Creation
Arkeras Video - Lopez Island
Since the Arkeras brand is deeply rooted in the San Juan Islands, and also loves to highlight artisans, we created a video that included both of these elements. We partnered with a local poet, Gus Stevens, who wrote a poem to capture some of the emotion we wanted to portray. We worked with composer Tucker MacDonald, to write a custom composition for this video. M Squared Creative filmed and edited this beautiful piece on Lopez Island.
Arkeras Video - Founder’s Story
This video highlights the story of founder, Tammera Mason.
P.S.
Below are some fun snaps from behind the scenes of some of our shoots :)
