April Parker

Long Beach, California

April Parker is a shoe line, designed to reimagine how women view wearing flats in a professional environment. After traveling to Paris for work, and breaking yet another heel in the airport, April Parker decided it was time to reconsider how she and other women viewed wearing flats.

When the team at April Parker reached out to us about their new brand, the prototypes of their shoe had just arrived from the factory, and they were eager to bring the product to market as quickly as possible. We set up a series of five sessions, to showcase women wearing the shoes, in a variety of contexts. We worked with eight models, in three locations. And in addition to photography, we had a videographer create a piece that was also used in their marketing collateral. Click here to see the April Parker website.

Services Provided: Content Creation + Creative Direction