Rachel Linden
Seattle, Washington
As an author with a handful of books under her belt, Rachel was hoping to create a brand to help capture the essence of her work, as well as her personal taste. We spent quite a bit of time collecting images, colors, and pieces that inspired Rachel, to inform the new brand. The result is a brand that is minimal, a bit feminine, and creates a soft backdrop for her vibrant book covers to shine. You can click here to view her website.
Maxwell Services Employed: Creative Direction + Brand Development + Website Design + Photography
Brand Inspiration
“The produce and floral department have a baby at Anthropologie next door to a French café”…. This was our inspiration for the brand, based on the moodboard we created! :)
"Working with Mallory at Maxwell Creative on an author brand refresh was a complete joy from beginning to end. Super competent, joyfully creative, and with a keen eye for my overarching brand narrative and all the details that go into it, Mallory made the process smooth, seamless, incredibly productive, and thoroughly enjoyable!”
— Rachel Linden, Author
P.S…
We created the bulk of this brand, while Rachel and her family were on a four month long road trip across the country in their beloved “Miles” the van. We had zoom calls while they were on the road, and emails that I’m sure were written while on long stretches of the great wide open middle-of-nowhere. :)