Lai
Bay Area, California & Dehli, India
Lai is a jewelry company that works with artisans throughout India. They are committed to fair trade business practices, and honoring traditional artisanship in the way they craft their pieces. We went through a process of re-imagining their brand. Their final brand package included a website review and update suggestions, a new logo, color palette, typography, packaging recommendations and an image strategy.
You can view their website, and purchase their beautiful jewelry pieces here.
Maxwell Services Employed: Re-Brand Process & New Brand Guide + Website Review & Design Suggestions
Brand Inspiration
Bold I Abstract I Asymmetrical
“Mallory was a fabulous collaborator and it was an absolute pleasure working with her. She not only got the brief but truly understood how I wanted Lai to come across as a brand- things we stood for and were inspired by. She helped us fine-tune our voice online, so, while we still sound like ourselves- it's all just a little bit more polished. Mallory was generous enough to round off the brand revamp with suggestions for social media and packaging- honestly, we got so more than expected from this short collaboration. I would highly recommend Mallory not only for her skills but also for her patience and dedication to the task at hand.”
— Puja Bhargava Kamath, Founder of Lai
P.S...
If you’re curious where the brand refresh started, here are some snaps of the former brand & website elements.
