Identity - You are looking for a new logo to capture the essence of your brand and business.
Identity + Brand Guide + Content Curation - In addition to needing a logo, color palette, typography, brand voice and brand guidelines. You also are looking for some curated assets to use for your marketing initiatives.
Identity + Brand Guide + Content Curation + Website - For this package, you receive a full brand guide, and also a new website, and the content needed to communicate your brand effectively in your new online home.
Scroll down to learn more…
Exploration
For this stage, your team will conduct research on what you’re drawn to for your brand. We will then have an initial exploration session to uncover what you’re drawn to in terms of color, look, feel, shape. Don’t worry, this is something we will help guide you through. Even if you don’t consider yourself design minded, it will be an easy conversation to have, as you just get to talk about what you love!
Identity Creation
Based on what we learn from this first session, the Maxwell team will come up with three possible brand concepts, for you to select from. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select, refine it, and deliver a final logo package. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select and refine it. The brand package will include the logo, color palette, typography and brand voice. We will develop a visual strategy for how we would curate images for social media, as well as your website.
Time investment for this route: 3-5 weeks Financial investment for this route: $3,500
Exploration
For this stage, your team will conduct research on what you’re drawn to for your brand. We will then have an initial exploration session to uncover what you’re drawn to in terms of color, look, feel, shape. Don’t worry, this is something we will help guide you through. Even if you don’t consider yourself design minded, it will be an easy conversation to have, as you just get to talk about what you love!
Identity Creation
Based on what we learn from this first session, the Maxwell team will come up with three possible brand concepts, for you to select from. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select, refine it, and deliver a final logo package. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select and refine it. The brand package will include the logo, color palette, typography and brand voice. We will develop a visual strategy for how we would capture and/or curate images for social media, as well as your website.
Content Curation
With the visual strategy in mind, we create an image bank of graphics and/or images that connect to your brand, and give you a collection of content you can use for various platforms and marketing materials as well as your website. This involves curating images and illustrations from stock platforms that align with your brand identity and tell your story well, and the final image bank will have at least 15 images or graphics.
Time investment for this route: 6+ weeks* Financial investment for this route: starting at $5,000*
*Time and financial investment depends on scope of work we decide on with you and your team.
Exploration
For this stage, your team will conduct research on what you’re drawn to for your brand. We will then have an initial exploration session to uncover what you’re drawn to in terms of color, look, feel, shape. Don’t worry, this is something we will help guide you through. Even if you don’t consider yourself design minded, it will be an easy conversation to have, as you just get to talk about what you love!
Identity Creation
Based on what we learn from this first session, the Maxwell team will come up with three possible brand concepts, for you to select from. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select, refine it, and deliver a final logo package. We will have a session to review and discuss the options, and then the Maxwell team will finalize the option you select and refine it. The brand package will include the logo, color palette, typography and brand voice. We will develop a visual strategy for how we would capture and/or curate images for social media, as well as your website.
Content Curation
With the visual strategy in mind, we create an image bank of graphics and/or images that connect to your brand, and give you a collection of content you can use for various platforms and marketing materials as well as your website. This involves curating images and illustrations from stock platforms that align with your brand identity and tell your story well, and the final image bank will have at least 15 images or graphics.
Website
Using the image bank, as well as all of the brand work and exploration we’ve done up until this point, we create a website that reflects this new brand. The content and page count impact the price and time frame to design and develop the site.
Time investment for this route: 8 weeks +* Financial investment for this route: starting at $10,000*
*Time and financial investment depends on scope of work we decide on.
A la carte
-
Business Naming
Our team assists with naming your business, product, business offering, etc… This includes three brainstorming sessions to help understand and identify possibilities. Three name suggestions are included.
Investment: $1,800
-
Tagline
Our team helps come up with three concepts based on exploration sessions and conversations.
Investment: $1,800
-
Instagram Grid
Grid design, and images, quotes or illustrations for first 36 posts. Includes: highlight designs, bio suggestion, hashtag development, recommendations for posts and stories….
Investment: $1,500
-
PowerPoint Deck
A well designed and branded PowerPoint deck to help create consistency in team meetings, client meetings, etc… Cost is determined by the amount of content and complexity.
Investment: $1,000-3,000
-
Business Cards
Business card design, printing costs varies depending on paper choice, quantity, etc…
Investment: $800-3,000
-
Merchandise
Create options for branded merchandise which reflects your business’ brand in tangible form - for example, t-shirts, bags, mugs, etc….
Investment: Varies