Step 1: Definition

For this step, we’d like to understand what you do, why you do it,
and who you serve.

You spend a lot of time every day, diving deep into the work of serving your customers, clients, and community. We’d like to understand more about your work and offerings to the world.

May we come into your work world a bit more? We’d love to have a look around and learn more, so that we can build a brand that best connects with where you’ve been so far with your business, and with where you’d like to take it.

Similar to the the Exploration stage, this will require a bit of focus on your part. We recommend sitting down in a quiet place to answer these questions.