Building a Brand
Our Process
Discovery
Exploration
Identity
Launch!
Discovery
Let’s chat through some things like: Why did you start this thing and why are you building it? What are you hoping for in the long run? What do you want your brand to look and feel like? Who do you want your brand to connect with? And why? We’ll go deeper than will be shared publicly, but it’s a good exercise to ensure we understand your mission.
Exploration
Where the Discovery stage is internal, this stage is the opposite. This stage is all about play. The sky’s the limit. We’ll guide you through a bit of a scavenger hunt, to find all of the colors, shapes, words, and elements that feel like the brand you’re building. We’ll then talk through what you collected and what drew you to them. We’ll discuss how we can incorporate these elements into your own brand, and find ways for the visual identity to connect to your core mission.
Creation
Now that we have both the internal and external exploration, our team digs into all of the research, and works on building a brand you love. We craft three draft concepts for you to review and select from. Once you make your selection, we work on refining it all and turning it into a brand identity that includes a logo, typography, color palette, and a sample instagram grid using the final brand elements.
Launch!
Your brand has been defined and you’re ready to share it with the rest of the world. You can pat yourself on the back – you’ve done the hard work, you’ve collected data, played, and determined what’s right for you and your brand. So, grab your champagne for a toast, sit back, and watch it fly. 🚀