Ben Frost + Maxwell
We are excited about the opportunity to work with you to enhance your personal brand, Cascadia STR, and Inline85. Our goal is to refine and elevate the visual and strategic aspects of these brands to better reflect their unique identities and drive engagement. Below, you’ll find our proposed approach for each brand and business.
Mallory joyfully breathes crisp, creative clarity into every project.
Part therapist and part miracle worker, Mallory listened holistically, synthesized, and recast our vision back to us better than we imagined. Through her genuine curiosity, Mallory found and refined our core cultural values and amplified those values to our customers and stakeholders with each asset she created.
—Tim Rich, Senior Product Lead at Indeed
Now, let’s get to work.
Incline85
Objectives:
Branding and Content Strategy: Develop a comprehensive brand kit and content strategy for Instagram and the direct booking website.
Our Approach:
Instagram Strategy:
Brand Kit: Design a brand kit including logo, color scheme, and visual style for consistent branding.
Content Direction: Provide guidelines for content creation that ensures alignment with brand identity.
Direct Booking Website:
Website Refresh: Review and suggest design updates for the website to improve visual appeal and functionality.
Content Additions: Recommend unique content, including lifestyle photos and videos specific to the property and its surroundings.
Investment: Brand Kit & Content Direction: $2,800, Website Design Suggestions: $800 Total: $3,600
Cascadia STR
Objectives:
Enhance Instagram Presence: Provide direction for content and design to attract potential vacation homeowners and showcase property management services.
Optimize Websites: Improve the functionality and aesthetics of both Cascadia STR websites.
Our Approach:
Instagram Strategy:
Content Direction: Develop a style guide and content strategy for Ben’s team to implement.
Engagement Plan: Suggest ways to engage with followers and showcase the properties effectively.
Website Updates:
Design Updates: Suggest improvements for aesthetics and user experience on CascadiaSTR.com based on current trends and best practices.
Content Recommendations: Provide guidance on adding unique, high-quality photos and videos showcasing the lifestyle and surrounding areas.
Funnel Page Review: Evaluate the current funnel page for potential optimizations that could enhance the user experience as you expand to new locations.
Investment: Instagram Strategy: $1,800, Website Design Suggestions: $1,600 for two websites. Total: $3,400
Personal Brand: Ben Frost
Objectives:
Refine Brand Identity: Develop a cohesive and polished brand identity that reflects your personal style and aligns with your business ventures.
Content Strategy: Integrate your personal brand with your business activities through strategic content.
Our Approach:
Instagram Strategy: Craft a guide of ideas for visually engaging content that ties your personal and business brands together, which will inform how your team crafts and posts content.
Investment: Content Strategy $1,800